GoMotiv: Australia’s Hidden Design Talent Shines at CES

Who said Australia couldn’t compete on the global stage? GoMotiv’s success at CES proves otherwise.

VinFast’s debut of the VF Wild electric ute concept at CES showcased the design talent of GoMotiv, an Australian design house. With a team of experienced designers from local and international backgrounds, GoMotiv is ready to take on the global market.

The VF Wild electric ute concept and the VF 3 compact SUV made waves at CES, and both were the brainchild of GoMotiv, a small design house based in Abbotsford. This Australian design powerhouse has gathered some of the best talent in the industry, with designers from Ford, Holden, Toyota, Jaguar Land Rover, and McLaren in their ranks. These designers have come together to create exciting and innovative designs that can compete on a global scale.

GoMotiv was established just over two years ago, as a part of Outer Space Design. Directed by Robert Thorpe, a former head of operations for General Motors’ Advanced Design Studio and GM Holden designer, the team at GoMotiv has quickly gained recognition for their talent and creativity. They have been responsible for the VF Wild concept and the VF 3 theme for VinFast, both of which have garnered international attention.

One of the key reasons for GoMotiv’s success is their unique understanding of the process of bringing a car from paper to production. Unlike other design studios, their designers have worked closely with engineers, manufacturing teams, and finance teams, giving them a thorough understanding of the constraints and practicality involved in creating a design that can be successfully produced.

The VF Wild electric ute concept, which draws inspiration from the flowing motion of a superhero’s cape, is a testament to GoMotiv’s design prowess. It took more than 8000 work hours to create this stunning concept, which showcases a design language known as Fluid Dynamism. While it is currently a show car, the GoMotiv team is cautiously optimistic about its potential for production.

The VF 3 compact SUV, another creation by GoMotiv, has already made it to the production stage with minimal alterations. This close adherence to the original plans proves the ability of Aussie designers to create designs that can be successfully translated into production models. VinFast’s willingness to be adventurous and embrace bold designs has also played a significant role in GoMotiv’s success.

The GoMotiv story is just beginning, but it is already clear that Australian designers and engineers are world-class. They have the talent and skill to take on established design houses and come out on top. The positive feedback and recognition they have received are well-deserved, and GoMotiv is excited about the opportunities that lie ahead. They hope to continue growing and providing opportunities for designers and engineers in Australia.

• GoMotiv, a small design house from Abbotsford, was responsible for the VF Wild electric ute concept at CES.
• Founded just over two years ago, GoMotiv has brought together talented designers from Ford, Holden, Toyota, Jaguar Land Rover, and McLaren.
• The team hopes to attract the attention of international manufacturers and rebuild Australia’s automotive industry.
• Aussie designers at GoMotiv have shown a unique understanding of the process of bringing a car from paper to production.
• The VF Wild concept car, inspired by a superhero’s cape, is just the beginning of GoMotiv’s journey.
• The VF 3 SUV, also designed by GoMotiv, closely adhered to the original plans and made it to the production stage with minimal alterations.
• GoMotiv’s success proves that Australian automotive designers and engineers are world-class and capable of competing with established design houses.
• GoMotiv is excited about the future and hopes to provide opportunities for designers and engineers in Australia.

GoMotiv’s success at CES has put Australia’s automotive design talent in the spotlight. With their unique understanding of the design and production process, GoMotiv has proven that Australian designers and engineers are world-class. Their creations, such as the VF Wild concept and the VF 3 SUV, showcase their innovation and creativity. As they continue to attract international attention, GoMotiv hopes to rebuild Australia’s automotive industry and provide opportunities for designers and engineers in the country.