Ford, Nissan, and Volkswagen Make a Comeback in the Australian New-Vehicle Market
How have Ford, Nissan, and Volkswagen managed to overcome challenges and thrive in the ever-changing automotive industry?
After facing challenges during the COVID-19 crisis, three well-established car brands in Australia – Ford, Nissan, and Volkswagen – have successfully returned to volume growth and increased their market share. Let’s take a closer look at their journey.
In 2019, Australia’s car market shrunk by 7.8%, impacting brands like Ford, Nissan, and Volkswagen.
Ford had been on a sales climb in 2020 with key models like Ranger and Everest. Despite the challenges posed by COVID-19, it saw a growth from 6.5% to 6.8% market share in 2021.
During 2022, Ford faced product issues, running out of models like Fiesta and Focus ST without replacements, causing its market share to drop to 6.2%.
In 2023, Ford experienced a significant bump in market share to 7.2%, largely due to the success of Ranger and Everest deliveries.
Nissan’s market share had been declining for three years, but the introduction of new models like X-Trail, Pathfinder, and Qashqai in 2022 and 2023 helped the brand bounce back to a 3.2% market share.
Nissan is hopeful that new models and the popularity of the Patrol Warrior will maintain its momentum, despite challenges with the aging Navara ute.
Volkswagen saw a decline in market share from 4.3% to 3.9% in 2021, but experienced an increase in deliveries.
In 2022, Volkswagen faced supply chain issues, impacting its sales volume. However, these issues eased in 2023, leading to a 3.6% market share and increased sales.
While the Australian automotive industry is slowly recovering, Ford, Nissan, and Volkswagen still face challenges such as cost of living pressures and supply chain disruptions caused by international conflicts.
Despite these challenges, the resilience shown by these brands during recent tribulations positions them well for navigating the uncertain year ahead.
- Ford experienced steady sales growth in 2020 despite the pandemic
- Nissan faced a decline in market share, but started to bounce back with new product releases
- Volkswagen struggled with supply chain issues but saw an increase in sales in 2023
Ford, Nissan, and Volkswagen have overcome obstacles and made a comeback in the Australian new-vehicle market. With strong new models and promising product releases, they are prepared for what lies ahead.