SUBARU Tops the List as Australia’s Most Satisfied Automotive Brand
What sets Subaru apart from other car brands in Australia? The answer lies in their ability to consistently deliver customer satisfaction and go above and beyond expectations.
SUBARU has been named as Australia’s top car brand in the recent Canstar Blue satisfaction ratings, winning the 2023 Most Satisfied Customers – New Cars award. This achievement is thanks to their outstanding performance in various categories such as reliability, driving experience, value for money, features, appearance, upgrades and extras, and overall satisfaction. Let’s take a closer look at how Subaru earned this prestigious title.
The latest Canstar Blue satisfaction ratings have crowned Subaru as Australia’s top automotive brand, earning them the highly coveted title of Most Satisfied Customers – New Cars award for 2023. This recognition is a testament to Subaru’s commitment to their customers and their dedication to delivering an exceptional ownership experience. With an expansive nationwide retailer network of 122 Subaru dealerships, the brand has shown their relentless pursuit of engineering vehicles that not only meet but exceed customer expectations.
To determine the overall satisfaction rating, Australian Subaru customers were invited to participate in an extensive survey. The feedback provided by these customers, based on their experiences with Subaru vehicles purchased over the past five years, played a crucial role in determining the winner of this prestigious award. Subaru emerged as the clear victor, achieving the highest overall satisfaction rating when all scores were tallied and averaged.
One of the standout achievements for Subaru was being the only automotive brand in Australia to receive five-star ratings for both reliability and driving experience. These accolades highlight the brand’s dedication to producing cars that not only perform exceptionally but also provide peace of mind to their owners. The survey also revealed that Australian new car buyers place great importance on finding a vehicle that offers something special, and Subaru delivered just that. Customers praised the brand for its value for money, impressive features, stylish looks, and the upgrades and extras that come with owning a Subaru.
Christine Seib, the editor-in-chief of Canstar Blue, emphasized the significance of Subaru’s win, especially considering the average spend by Australian consumers on a new car. With an average price tag of over $37,000, buyers rightfully have high expectations for their purchase. Subaru’s ability to meet and surpass these expectations has solidified their position as the brand that ensures customer satisfaction.
This recent accolade from Canstar Blue adds to Subaru’s growing list of achievements. Just two years ago, the brand was named the Major Car Manufacturer of the Year at the Roy Morgan Annual Customer Satisfaction Awards. With 60,000 respondents, this survey is considered Australia’s most comprehensive consumer report. Therefore, Subaru’s consistent recognition for customer satisfaction is a testament to their commitment to excellence.
- Subaru wins the 2023 Canstar Blue Most Satisfied Customers – New Cars award
- Australian customers rate Subaru five stars in key categories
- Survey conducted over the past five years
- Subaru focused on exceeding customer expectations
Subaru’s victory in the Canstar Blue Most Satisfied Customers – New Cars award is a testament to their unwavering commitment to their customers. By continuously striving to exceed expectations and delivering an exceptional ownership experience, the brand has earned the admiration and loyalty of Australian car buyers. With their focus on reliability, driving experience, value for money, features, appearance, upgrades and extras, Subaru has proven why they deserve to be celebrated as Australia’s top automotive brand.