New-Generation Mitsubishi Triton Targets Family Buyers in Australia

New-Generation Mitsubishi Triton Targets Family Buyers in Australia

Looking for a vehicle that can handle both work and family duties? The new Mitsubishi Triton has got you covered!

Mitsubishi Motors Australia Limited (MMAL) expects a surge in Triton sales from family buyers, reflecting the growing preference for versatile vehicles that cater to multiple needs. The new Triton is designed to appeal to a broad range of customers, offering a balance between work and family duties. MMAL believes that family buyers will make up 42% of sales, followed by tradespeople at 34%. Large fleet buyers are expected to account for 15% of sales, with double income/no kids buyers making up 9%.

MMAL CEO Shaun Westcott believes that the changing trend in Triton buyers is a result of the vehicle’s design, pricing, and specifications. Previously, farmers and tradies used to have separate vehicles for work and family purposes, but now a single vehicle that can do it all is in demand.

Owen Thomson, senior manager of product strategy at Mitsubishi Australia, stated that the utility aspect of dual-cab utilities is appealing to more people. However, there will always be a demand for pure commercial models.

Westcott mentioned that the level of engineering in dual-cab utilities now meets the needs of both types of buyers without compromising on performance. As a global brand, Mitsubishi can develop vehicles that cater to different markets and demands.

Yoshiki Masuda, chief product specialist at Mitsubishi Motors Corporation, explained that market demand and customer preferences play a key role in determining the size of dual-cab utilities. While some companies are downsizing, Mitsubishi’s research shows that customers prefer a larger size while still maintaining practicality.

The new Triton offers a balance between size, reduced CO2 emissions, and fuel consumption. The vehicle features new engine technology, weight reduction measures, and advanced systems that ensure optimal performance.

The sixth-generation Mitsubishi Triton is tougher, more capable, and highly refined. Extensive research and development, including time spent in Australia, have resulted in a vehicle that is suited to Australian conditions. The suspension, stability control, and steering settings have been fine-tuned based on real-world driving and competitor testing.

The dimensions of the Triton have increased to offer more space for mixed-purpose usage. The vehicle now has a larger tray, increased shoulder room, and improved hip space. It also boasts a 3500kg maximum towing capacity to compete with rivals like the Ford Ranger and Toyota HiLux.

The Triton is powered by a 2.4-liter twin-turbocharged diesel engine, delivering 150kW of power and 470Nm of torque. It offers a combination of power, fuel efficiency, and reduced emissions. The engine is paired with a six-speed manual or automatic transmission.

Safety features have been enhanced to cater to growing family use and the demand for safety from business and trade buyers. The Triton boasts high-tensile steel construction, improved energy absorption properties, and a range of active safety and driver assistance systems. A 360-degree camera system is standard across all variants.

The interior of the Triton is equipped with a larger touchscreen infotainment system, embedded satellite navigation, wireless Apple CarPlay, and wired Android Auto. It also features a 7.0-inch instrumentation display, upgraded audio systems, and a 15-watt wireless charging pad.

The Triton is available in a range of paint colors and upholstery options. Mitsubishi offers a 10-year warranty and capped-price servicing program for the Triton, ensuring peace of mind for buyers.

  • Family buyers expected to make up 42% of new-generation Triton sales
  • Triton design, pricing, and specifications appeal to a broad customer base
  • Tradespeople account for 34% of sales
  • Large fleet buyers and double income/no kids buyers make up the remaining sales bracket
  • The increase in vehicle prices has led to a demand for versatile vehicles that can fulfill multiple roles

The new-generation Mitsubishi Triton is designed to cater to the diverse needs of Australian buyers. With its versatility, ruggedness, and advanced features, the Triton appeals to both families and tradespeople alike. Mitsubishi’s focus on customer demand and market trends has resulted in a vehicle that strikes a perfect balance between work and play.