MG Motor Wins Prestigious Red Dot Award for Innovative Design

MG Motor Wins Prestigious Red Dot Award for Innovative Design

What makes the MG Cyberster a deserving winner of the Red Dot Award?

MG Motor has been recognized with the prestigious Red Dot award for Product Design, highlighting their commitment to innovative styling and technology.

The Red Dot Award, which replaced the Design Innovations in 2000, is one of the world’s oldest design competitions, dating back to 1955. It is widely regarded as the most prestigious accolade in the design and innovation industry.

Every year, a panel of approximately 50 international experts carefully selects the top designs in three categories: Product Design, Brands and Communication Design, and Design Concept. Led by CEO Professor Dr. Peter Zec, the Red Dot Award not only values aesthetic appeal but also emphasizes a standard of excellence in design.

During a recent event in Sydney, MG Motor Australia‚Äôs CEO Peter Ciao expressed his thoughts on winning the award. He stated that the design of the MG Cyberster reflects the brand’s current position and its future aspirations, paying tribute to 100 years of MG creating vehicles that people love to drive.

Ciao went on to share his perspective on the significance of MG cars, comparing them to treasured heirlooms. He described them as more than just vehicles, but also a part of history, with MG owners being fortunate custodians. He likened the ownership experience to that of a Swiss watch, something that is passed down through generations rather than simply owned.

Ciao highlighted that the Red Dot Award serves as validation for MG Motor’s commitment to innovation, creativity, and pushing the boundaries of design. He recalled his initial objective when he brought MG to Australia in 2017, which was to establish the brand as a competitive option by focusing on professionalism and delivering exceptional value to Australian customers.

He emphasized that this mission remains unchanged after seven years, with MG Motor continuing to prioritize their professional approach and strive to offer the best products, services, and overall customer experience in the market.

  • MG Motor receives Red Dot Award for Product Design
  • Red Dot Award is a renowned and highly regarded international design competition
  • MG Cyberster represents the brand’s history and future direction
  • MG Motor focuses on professionalism and providing the best value for Australian customers

The Red Dot Award acknowledges MG Motor’s dedication to innovation and their desire to exceed customer expectations. As they prepare to launch the MG Cyberster in Australia later this year, the brand’s commitment to pushing design boundaries and delivering exceptional value remains unwavering.