Audi Australia Closing the Gap on Mercedes-Benz with New Model Arrivals
Will Audi’s new model arrivals help them surpass Mercedes-Benz in sales?
Audi Australia is set to boost its sales success as it narrows the gap on its competitor, Mercedes-Benz, with a range of new models arriving over the next 24 to 36 months. Year-to-date figures for 2023 show strong sales for Audi, up 31.6% compared to the same time last year. While Mercedes-Benz still holds a lead in sales, the gap is closing rapidly. Audi Australia director, Jeff Mannering, expressed confidence in the brand’s growth and highlighted the importance of providing customers with a variety of vehicle options.
Jeff Mannering, Audi Australia director, is optimistic about the brand’s performance, acknowledging their solid year and strong presence in the global market. He attributes their success to a well-stocked supply and a focus on delivering an exceptional ownership experience.
Mannering emphasized the importance of letting customers experience the vehicles firsthand, particularly with electric cars. He cited the upcoming Q4 e-tron as an example, stating that it will be the brand’s first electric SUV in the segment and will give buyers a taste of Audi’s electric offerings below the FBT threshold.
The Q4 e-tron is expected to be a popular choice in the market, competing against the BMW iX1, Lexus UX300e, and Mercedes-Benz EQA-Class. Mannering believes that the Q4 e-tron’s positioning, pricing, and performance make it a genuine premium alternative.
Furthermore, Audi plans to expand its range of vehicles in the next 24 to 36 months, focusing on smaller segments and offering more electric vehicles at an affordable price point. They see shared platforms with Volkswagen as an opportunity to provide a greater variety of options.
Matt Dale, Audi Australia product manager, confirmed that the brand’s range will continue to grow as they transition to electrification. He emphasized the importance of customer choice and offering a wide selection of products and body styles.
The Q4 e-tron will play a crucial role in Audi’s expansion of low- and zero-emissions models. It will address the increasing demand for electric vehicles among customers.
Audi’s goal is to cater to customer preferences and provide the right choices without overwhelming them with complexity.
In terms of sales, Audi has shown consistent growth over the years, with its year-to-date figures steadily increasing. While Mercedes-Benz remains ahead, Audi is determined to close the gap and become the second-best selling premium marque in Australia.
- Audi’s year-to-date figures for 2023 show a 31.6% increase in sales compared to the previous year
- Mercedes-Benz sales have fallen by 12.9% during the same period
- Audi aims to become the second-best selling premium marque in Australia
- The arrival of new and updated models will provide customers with a wider range of options
Audi Australia’s sales success continues to rise, with a strong performance in 2023. With new models set to arrive in the coming years, Audi aims to further narrow the gap on Mercedes-Benz. Their focus on customer experience, variety of options, and expansion into the electric vehicle market positions them well for future growth.